The Circular Collective and Circulab partner up to offer certification as Circulab Catalyst

Updated: Mar 22

The Circular Collective and Circulab have announced that they will be working together to promote the ‘Circular Academy’ among its network of readers and partners. The next class would start on May 4, 2021! Register now on this Link


Justine Laurent and Brieuc Saffré, specialists in design thinking and circular economy, founded their design agency 10 years ago with a clear objective: to eliminate the notion of waste. Circulab has been helping their clients to develop their business model according to the principles of the circular economy: before recycling waste, there is something much more important to do: the eco-design of business models. In other words, Circulab formed teams, analyzed business models and designed products and services by considering the end-of-life of materials, optimizing different flows and recovering resources at each stage of the life cycle.


The Circulab Academy Online Course is aimed at people wishing to transform their organization into a more sustainable world. They come from all sectors and industries: Corporate Strategy, Product Managers, Region administration, NGOs, HR and Education. This course has been designed by taking into consideration your needs as users, but also the current needs and trends on the market, in education, and in the private and public sectors.


The Circulab Academy Online Course enables you to access the course anytime and anywhere for 30 hours of training spread over 6 to 8 weeks. A schedule is set, but you will have plenty of time to learn. As part of a class, you will have the opportunity to discuss and debate with other enthusiastic learners. Participants are free to share their experiences or apply the tools directly on their issue to enrich training and learning.


“I recommend this module which is absolutely necessary to think with a large point of view and to look further. It's a great tool which pushes you to give up the court-term solution: the solution of today could be the problem of tomorrow...” Annabel Hary, Designer

Following the principle of “learning by doing”, this course combines theoretical fundamentals and practical applications, to ensure a good understanding and an increase in skills for everyone. The practical side is essential to make the concepts discussed directly applicable.


Access Circular Canvas, Partner Map, Value Chain Canvas, Biomimicards... and many more! Translated into 8 languages, these tools will get your projects on the go to circularity. They stimulate ideas and help you feel confident while achieving circularity. Once the eLearning completed, get your certification as a Circulab catalyst. This personal certification attests you to master the Circulab tools in creative commons and can get the best of these tools.


The Circulab Academy Online Course can be offered intra-company or inter-company. Additional services such as mentoring and design services can be added.

“From linear to circular, rethink and redesign, acquire the mindsets, tools and skills to solve modern problems and transition to the Circular Economy. Be the one to instigate change, be committed and learn how to create a positive impact.”


“Hands-on modules on ‘how to use the Circular canvas’, but offering much more: inspirations, tips & tricks… Everything needed to start a circular journey!” Anne-France Mariacher, Lecture, ESCP

One program within 4 modules

The program covers a broad range of circular economy topics relating to its principles, design of circular strategies, new business models, and provides a generalist knowledge of other areas of the circular economy including benefits and barriers.


1. Understand and apply systems thinking

In today's world, we are aware that everything is connected and so we cannot think of things separately anymore. Explore the mindset of systemic thinking and therefore be able to take action in the most relevant way.

· Know how to map a system before starting any project

· Raise your awareness of systems

· Identify the main levers to redesign a system


2. Analyse a value chain with circularity

In our interconnected systems, if one chain collapses, all the others face risks. Learn how to embrace a clear view on how value is distributed amongst a market, evaluate ecosystems dependencies and design resilient value chains.

· Identify business & regenerative opportunities

· Check the resilience of your value chain

· Anticipate systemic risks and threats


3. Facilitate cooperation between stakeholders

Designing new loops of value is only possible when involving all partners, all stakeholders on the long-term. Discover and comprehend the Partner Map to identify the partners to bring together and establish the best hypothesis for shared value.

· Identify the key stakeholders

· Enable cooperation between all actors

· Facilitate shared value creation


4. Analyse and design regenerative business models


The mission drives the organization in its strategy whereas, the business model frames how it creates value and manages resources.

· Be able to define the fundamental needs of the users and ecosystems, leading to better innovation.

· Master the Circular Canvas and be able to make the right choices and design business models with positive impacts.

o Analyse a business model with a holistic approach

o Identify quickly the impacts of a business model

o Optimise actual resources and create new revenue


The next class would start on May 4, 2021! Register now on this Link

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